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The Rise of Branding in Higher Education

Linda Bonnin
Vice President for Strategic Communications
The University of Alabama

Branding in higher education is still a relatively new phenomenon. We’ll retrace the advent of branding for colleges and universities – how it came to be, why it matters and what the future holds. As the higher education environment has gotten increasingly competitive and funding has continued to shrink, it is even more important for universities to create an emotional connection with their stakeholders. We’ll take a look at how The University of Alabama is doing just that with its new branding campaign.

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