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Posted May 17, 2011…

Marketing Manager-Administration, Alabama Credit Union

This position will be responsible for improving the Credit Union’s competitive position, consistent with its mission, within the markets served; develop objectives, policies, and programs for marketing activities of the Credit Union; plan, direct, and coordinate the efforts of marketing and sales toward the accomplishment of overall objectives.

Duties (Note:  This list of duties is NOT all-inclusive.)

  • Directs all advertising and sales promotions, advertising programs and collateral materials.
  • Serves as a primary liaison to ad agency.
  • Directs marketing and sales planning, including an analysis of competitive products/services and selling techniques, legislation, budgets, pricing, and distribution.
  • Coordinates special events related to marketing initiatives.
  • Develops, proposes, gains acceptance for, and implements strategic plans designed to meet the Credit Union’s short- and long-term marketing objectives.
  • Assists with the coordination and management of sponsor group relationships, and Bama Bound/UAH Compass enrollments.
  • Conducts market research and recommends for product/service modifications or improvements.
  • Supervises Marketing Assistant in efforts to maintain social networking, implement promotions, monitor research data, and other related duties.
  • Serves on various committees and projects, including the ACU Community Involvement Committee and youth financial education effort.
  • Manage external website; manage MCIF system and serve as a liaison to marketing/data consultant.
  • Performs other job-related duties as assigned.

Qualifications

Successful candidates will possess the following:

  • Five to ten years of similar or related experience, preferably within a credit union setting
  • A bachelor’s degree in marketing or a related field
  • A significant level of trustworthiness and diplomacy, in addition to normal courtesy and tact
  • Ability to motivate or influence others and create sound relationships with internal and external entities
  • Proficiency in the use of a personal computer to include design/layout applications, MS Word, Excel, Powerpoint, HTML software and ability to use web and web-based applications
  • Proficiency in the use of a 10-key calculator
  • Ability to count cash
  • Keyboarding 40 wpm
  • Ability to quickly gain thorough knowledge and understanding of ACU policies and procedures
  • Knowledge and understanding of governmental regulations for financial institutions
  • Good oral and written communication skills
  • Good organizational skills.

To Apply

Applicants may find an application on our website at www.alabamacu.com ; click on Careers at the bottom of the home page, then scroll to the bottom for a link to a PDF application.

Applicants may apply:

  • by fax at 205-348-3892, Attn:  Brandi McKinney (please include a cover sheet), or
  • by email at hr@alabamacu.com; or
  • by mail at:      Alabama Credit Union
    Attn:  Recruiting
    PO Box 862998
    Tuscaloosa, AL 35486-0027
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