Linda Bonnin is Vice President for Strategic Communications at The University of Alabama. Since joining Alabama’s senior leadership team in November 2015, she has reorganized and expanded the division into a full-fledged strategic communications and marketing enterprise. The division manages internal and external communications, web and social media, graphic design, photography, videography, marketing and brand strategy. Linda also works closely with the areas of licensing and merchandising, enrollment management, athletic communications, fundraising and government relations.
Less than a year after her arrival at UA, she created the University’s first-ever branding campaign, Where Legends Are Made, which launched nationally in September 2016. Additionally, she developed UA’s first digital campaigns, as well as College National Playoffs initiatives in Atlanta, Dallas, Phoenix and Tampa.
Previously, she served as Vice President for Strategic Communications at LSU and Vice President for Communications, Public Relations and Marketing at the University of Memphis, where she worked for 17 years. In addition to her 20 years of experience in higher education, she has worked in the private sector, government and media. Linda has won 56 awards from professional associations for her creative work, including two Emmy awards.
A native of Memphis, she holds a bachelor’s degree in journalism from Harding University.
Facebook: Linda Hilbun Bonnin