The Joel A. Mask Golf Classic has been supporting scholarships to The University of Alabama since its inception 30 years ago. The scholarships are funded by the Tuscaloosa Chapter of the American Advertising Federation, AAF Tuscaloosa, founded in 1968. Joel recently retired after more than 38 years as the Associate Director of The University of Alabama’s Office of Student Media. He is a longtime member of AAF Tuscaloosa and served as President and on the Board of Directors. His awards from the club include Ad Person of the Year, the Silver Medal Award, the Bolton-MacVicar-Malone Award and was inducted into the Bruce Roche Hall of Fame in 2022.

This year's goal is to fully endow the Betty Heard Memorial Scholarship. Other scholarships AAF Tuscaloosa support are the Ricky Yanaura Memorial Scholarship, the Ronnie Quarles Memorial Scholarship and the Dr. Bruce Roche Scholarship, all former members of AAF Tuscaloosa. These scholarships are for Advertising majors and students in the College of Communication & Information Sciences.

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