Categories
Monthly Meetings

Recap: AAFTer Hours August Social

AAF members kicked off the 2019-20 year with a social at the District Room Thursday, August 23.

The mix-and-mingle style format allowed members to meet the new board, socialize with guests, and talk about committee activities and goals for the year.

The next meeting will be Thursday, September 19 at 11:30 a.m. at the District Room. RSVP here.

Categories
Monthly Meetings

Join us for the August AAFter Hours Social

Join us for

AAFter Hours

August 22, 2019 | 5-7 p.m. | The District Room

551 20th Avenue, Tuscaloosa, AL 35401

Join us in kicking off the new AAFT year with a fun social! Meet the new board, enjoy snacks and light hors d’ oeuvres, and have a cocktail with fellow members.

Individual Members: $0
Pay-as-you-go Memberships: $15
Retiree/Ad Grad: $15
Guest: $15

Menu

Light hors d’oeuvres and snacks; 1 drink (with membership or guest/retiree/ad grad fee)

RSVP NOW

Categories
Monthly Meetings

Proposed 2019-2020 Board Slate

AAFT members are encouraged to review the 2019-2020 Board below. We will vote to approve the slate at the May 23 meeting and install board members at the June 13 Meeting.

Please direct questions to: 
Deidre Stalnaker
AAFT Chairman of the Board
deidre.stalnaker@ua.edu 

2019-2020 Board Slate

President: Rebecca Royen
President-Elect: Julie Mann
VPs of Membership: Jay Waters (recruitment) & Deidre Stalnaker (retention)
VPs of American Advertising Awards: Linda Bonnin & Mark Barry
VPs of Communications: Kellie Hensley & Amy Materson
VP of Club Achievement: Frank Farrar
VP of Programs: Bradlee Colburn
Treasurer & Co-treasurer: Michael Nix & Wayne Myers
Secretaries: Kellie Hensley & Amy Materson
Chairman of Board (past president): Michael Nix

Board of Directors (Class of 2021)

Re-election

  • Bradlee Colburn
  • Kellie Hensley
  • Michael Nix
  • Jay Waters
  • Jenni Miesse

New

  • Alex House (City of Tuscaloosa)
  • Jen Rodrigues (UA Strategic Communications)
  • Chad Haynie (Bryant Bank)
Categories
Uncategorized

Data-driven Decision Making

Jimmy Hart, Director of Marketing for the Division of Strategic Communication, the University of Alabama, spoke at the March AAFT luncheon on data-driven decision making.

Advertising professionals, specifically creatives, tend to excuse themselves from dealing with numbers. Hart urges that data-driven decision making is essential for successful and measurable campaigns.

Analytics is the analysis of data by the use of mathematics, statistics, and computer software.

Advertising metrics don’t have to be the most sophisticated to offer a competitive advantage. Consider how early baseball metrics were both simple and effective. (See The Bill James Baseball Abstract)

Setting key performance indicators (KPIs) or knowing your goals is necessary for interpreting analytics reports. Asking the right questions is a good place to start when setting KPIs. (See Asking the Right Questions, by Browne and Keeley)

Application

  • Take nothing for granted
  • Automate as much as possible
  • Learn the language of analytics and how to translate it

Learn more about analytics through the Google Digital Academy.

Access Jimmy Hart’s presentation here

Categories
Monthly Meetings

Hart to Speak on Data-Driven Decision Making

join us for lunch with

Jimmy Hart

Director of Marketing, Division of Strategic Communication, The University of Alabama

October 11, 2018 | 11:45 AM | The District Room

551 20th Avenue, Tuscaloosa, AL 35401

Menu

Creamy Chicken Alfredo Casserole
Southern Salad (Mixed Greens, grilled chicken, egg, cheddar, feta, tomatoes, cucumbers, and bacon)
**Dietary accommodations are available upon request.

About the Speaker

Jimmy Hart recently celebrated his second anniversary as Director of Marketing in The University of Alabama Divisions of Strategic Communications. Before coming to UA, he spent a decade working in higher ed in Oklahoma. He holds a bachelor’s degree in Management from the University of Tulsa and also has professional experience as a newspaper writer and PR professional.

RSVP