Recruiting and Retaining Diverse Millennial Talent (August Meeting)


This year AAF of Tuscaloosa is thrilled to be hosting the AAF D7 Leadership Conference. In addition to welcoming guests from all across our district for the conference, our first general membership meeting of the year will be held in conjunction with the Friday lunch of the D7 Conference. A conference ticket is not required for AAFT members to attend the lunch. RSVP to the meeting

Join us to hear Dr. Kenon A. Brown’s presentation The Young and the Restless: Recruiting and Retaining Diverse Millennial Talent.

Dr. Brown is an assistant professor in the Department of Advertising and Public Relations (A+PR) at the University of Alabama, and the 2017 recipient of the Early Career Research Award from the International Communication Association’s Sports Communication Interest Group. He is also the graduate coordinator for A+PR, specifically in charge of its MA program. Prior to his academic appointment, Kenon worked for eight years in restaurant management and marketing, while also conducting independent media training for several smaller non-profit organizations and local businesses. His research interests include image and reputation management, particularly in sports, and minority recruitment in mass communication. Keeping with his practitioner roots, Kenon also consults with several regional and national clients, including the International Olympic Committee, Twitch, FOX Sports, NASCAR and the Country Music Association.

This presentation will provide some insights into a two-year study funded by the Plank Center for Leadership in Public Relations that focused on building a pipeline of diverse millennial professionals in the communication management industry. Findings from the study will be presented, as well as practical recommendations for developing diverse talent and encouraging them to stick with the profession after college. Educators and professionals will benefit from understanding how to develop quality young professionals during their collegiate years.

Meeting Information
11:30 AM
Friday, August 25, 2017
Embassy Suites
Tuscaloosa, Alabama
Guest charge: $25

It’s not to late to register for the D7 conference. Take advantage of the special AAFT member price and register today

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