Branding Talladega Superspeedway

Representatives from Talladega Superspeedway joined us at our June 2017 meeting.

Hannah Kinderknecht (Senior Manager of Consumer Marketing), Kylie Easterling (Digital & Social Media Manager) and Karmen Baker (Consumer Marketing Coordinator) presented about their path to Talledega Superspeedway and their perspectives on marketing the Talladega brand to a diverse audience.