Guest Speaker: Scott Swedenburg
Presentation Title: Cross Media: How are you slicing your marketing pie?
Presentation Description: Organizations can no longer rely on one marketing channel to be successful. Instead you have to find the right mix of marketing to reach today’s consumer. Direct mail triggers an online purchase. Facebook links a prospect to your website. There are many ways to slice your marketing pie and this presentation will help you find what’s right for you.
Scott, CEO of Mail Enterprises, has over 20 years experience in helping organizations grow using direct marketing. Scott helps national, regional and local companies and nonprofits maximize cultivation, acquisition and retention. Clients include rescue missions, children’s homes, healthcare, arts, universities and many others.
Scott is the author of Lessons from a Mama’s Boy, a book sharing his mom’s ideas about success in business and life. He frequently speaks to national groups including The Direct Marketing Association, Association of Fundraising Professionals, Nonprofit Federation and American Marketing Association. Scott is also a frequent guest on the nationally syndicated radio program, The Small Business Advocate, and contributes to Fundraising Success magazine and Journal of the DMA Nonprofit Federation.
Scott was named Birmingham’s Top 40 Under 40 in 1996, Small Business Person of the Year in 1999 and to Leadership Birmingham in 2004. He has served as president of the Birmingham Chapter of the American Marketing Association and on the board of AFP.